Audi in India is on a roll. Audi is stepping on gas in India to close the gap between its German compatriots plying in the Indian car market. Audi India, which is a sister concern of the Volkswagen Group has seen a record 59 per cent of growth in 2009 selling 1,550 cars in this year compared to 974 cars in the last fiscal year. Audi India has continued to record strong growth all year around. In spite of the challenging market conditions, it has successfully managed to surpass the annual target of 1,500 cars.
The scene is quite indifferent in the global market as well. Audi AG has clearly close enough to fill the gap between the itself, Mercedes-Benz and BMW.
Mr. Benoit Tiers, Managing Director of Audi India is on cloud number nine with the robust sales performance of Audi. The sales target that the company had aimed at the start of the year has been far crossed. This itself indicated that Audi as a brand has arrived in India and Mr. Tiers attributes the robust sales of Audi cars in India to the core brand philosophy of Vorsprung durch Technik combined with the motivation provided by the record sales figures that has soared above the sales charts.
This remarkable progress for Audi India is attributed to the new models launch in the country in this year like that of the new Audi A6, SUVs Audi Q5 and the new Q7 and introduction of three new engines to the existing range of the Audi A4 assisted by expansion and openings of new dealerships in India.
The portfolio of Audi in India currently comprises of the new Audi Q7, the Audi Q5, the new Audi A6, the Audi A8, the Audi A4, the Audi TT and the super sports car Audi R8 that are available at 12 dealerships across the country. Audi will also launch its new Audi A8 super-luxury sedan at the upcoming Delhi Auto Expo which starts from Jan 4th 2010 and runs up till Jan 11th.
[Via http://gratiscarconnect.wordpress.com]